At first, the company tried to keep up with the times by changing Microsoft’s old logo every few years. Microsoft logo evolution demonstrates that you can follow your own path until you’ve found a successful solution for your logo. Microsoft and Apple have always been fierce rivals, and they chose completely different ways to outdo each other. If you want to learn more about inspiring design ideas, check out our graphic design services. It is possible that in the future the company will upgrade the design without changing the outline of the logo. The logo definitely looks more modern and up-to-date now. What made this logo easier on the eye was the colorful palette, and thankfully the colors were left unchanged on the new Google logo. Google logo history begins with the outdated Antiqua font on the old Google logo that looked grotesque even back then. Googleįor a smart high-tech company with a history that dates back to 1998, Google sure knows how to come up with strange logo solutions. There’s hardly anything you can change about it, but you wouldn’t even want to, because it’s perfect the way it is. Times change, new trends emerge every second, but the simplicity of the Apple logo always makes it stand out. Apple’s thoughtful branding resulted in an iconic, timeless symbol. The logo’s strict geometric proportions which some people claim adhere to the Golden Ratio, have remained unchanged. Over the forty years of the Apple logo evolution, the only thing that experienced transformations to match the company's current marketing strategy is the color scheme. Now let's take a look at the Apple logo from a designer’s perspective. To this day, true Apple logo history remains a mystery. Others say that the logo was meant to illustrate the company’s tagline at the time (“Byte into an Apple”). Legend has it that no matter how the apple was drawn, its silhouette resembled a cherry tomato, so the designers decided to draw a bite, which is more common for apples. The meaning behind the bite, just like Mona Lisa’s smile, is shrouded in rumors. A designer, Rob Janoff, was assigned with designing the logo and was the one who gave the world the iconic rainbow apple with its iconic apple bite mark. The new Apple logo was intended to represent the company’s vision and values. ![]() ![]() Although a good start, Steve Jobs knew that an innovative IT-company cannot have an engraving with an ambiguous sketch for a logo, so he decided to simplify it. Without further ado, here is our discussion of Interbrand’s top 10 richest companies and their logos.Īs you can see on the first Apple logo, the fruit, free of any bite marks, hangs merrily on a tree over Isaac Newton’s head. As experts in web design, we at Direct Line Development know that a logo can break or make your corporate identity. Each of them has its own story, so let’s take a look at these logos and their pros and cons in terms of custom logo design. You can easily draw or, at least, describe their company logos in great detail. When you hear the names of big companies like Apple, Google or Microsoft, you imagine specific images.
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